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Car Dealer Secrets and Car Salesmans Tricks

Car Dealer Secrets

When customers feel "pressured" to buy a car, it originates from techniques that car dealers have been practicing for decades.  These articles outline the car salesman's sales tricks, strategies and methods.
 
 
 
 
 
 

The K.I.S.S. Method

Car dealers may use many types of sales strategies to control their customers and the most common is known as…

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Ether

When customers buy vehicles they always say “You know… I wasn’t planning on buying a car today…I just came to…

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Be-Backs

"I will be back" are four words that salespeople hate to hear.  When a customer says "I will be back",…

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The Back-End

What customers don't know won't hurt them.  The price, trade-in value and interest rate are all printed on the sales… 

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CSI

In the past fifteen years customer satisfaction has heavily influenced the new car retail market.  "C.S.I." stands for "Customer Satisfaction… 

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Control

Successful salespeople have control of their customers.  They control their customers by leading them though a system (salesmen’s seven steps)…

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Commitment

The "commitment" step is the keystone to the negotiation process.  Simply put, at most dealerships the salesperson’s main job is to…

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Pencil

If you have ever purchased a new car you probably recall the salesperson disappearing into the sales office to check…

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The Back-End

What customers don't know won't hurt them.  The price, trade-in value and interest rate are all printed on the sales… 

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Internet Departments

Car dealer’s internet and fleet departments have grown in size and profitability in the last ten years.  Over seventy percent…

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