Car Buyer Guide


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Free Section - Dealer Secrets. These articles outline the salesman’s tricks, strategies and methods that car dealers have been practicing for decades..

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Free Section - Lease Tools. These articles and calculators will prepare the reader to negotiate the best possible lease payment on their new car.

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Leasing Defined

Lease vs. Finance

Residuals and Money-Factors

Lease End and Fees

Preparation. This chapter covers all of the necessary background information that must be accomplished before your first dealer visit.

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Salesmen's Seven Steps

Dealer Visit. We will explain how to extract all the necessary information, enabling you to effectively negotiate the best deal.

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Set Up

Calculations. Calculate the actual front-end and back-end dealer's cost. Check the dealer's "pencil" and eliminate their hidden profit.

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Closing. This information will empower you to stay a step ahead of the salesman and negotiate the best price.

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Finance. This chapter explains all the components of the "F&I" department. It will help the buyer navigate this important process without overpaying.

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